|“||Lucy Ricardo. I'm all sorts, Shadow. The screen is the altar. I'm the one they sacrifice to. Then till now. Golden Age to Golden Age. They sit side by side, ignore each other, and give it up to me. Now they hold a smaller screen on their lap or in the palm of their hand so they don't get bored watching the big one. Time and attention, better than lamb's blood.||”|
Media has been around for a long time, although not as long as the Old Gods. She saw the Martian invasion in 1938 (The War of the Worlds radio drama causing panic) as the effect of mass delusions.
Significance in narrative Edit
- Main article: Media/Novel
Significance in series Edit
- Lucy Ricardo (Lucille Ball from I Love Lucy)
- I Love Lucy (by Shadow Moon)
- Ziggy Stardust (David Bowie from "Life on Mars?" and Ziggy Stardust)
- Marilyn Monroe (from The Seven Year Itch)
- Hannah Brown (Judy Garland from Easter Parade)
Physical appearance Edit
Powers and abilities Edit
- Media Embodiment: As the personification and Goddess of mass media, global content, social media, and entertainment, Media possesses every aspect of them, and which also gives her unparalleled powers over them. So far showing the following;
- Media Manipulation: As the Goddess of mass media, global content, social media, and entertainment, Media is able to manipulate the flow of media information through the internet effectively using the collective communication outlets and their tools that are used to store and deliver information or data, the communication channels through which news, entertainment, education, data and even promotional messages are seen and heard. She's also able to use broadcasting and the narrow-casting mediums such as TV, radio, telephones and the internet itself. This enables her to interact with the public, twist information and even visual images on the television to where only certain individuals can see as she has done with Shadow. It is because of her powers she has been named the mouthpiece of the New Gods, and is very important to Mr. World and his plans.
- Upgrade: Media is able to go through an upgrade of herself much like a metamorphosis. As regular everyday internet and technology has to be upgraded so to does she, enabling her to go from Media, to New Media boosting her powers and her level of control, as well as his own physical appearance and personality.
- Transfiguration: Media has the ability to transfigure into characters from various media platforms.
- In "The Secret of Spoons," Media takes on the appearance of Lucy Ricardo from I Love Lucy
- In "Lemon Scented You," Media first appears as David Bowie (Ziggy Stardust from "Life on Mars?")
- Later in "Lemon Scented You," Media appears as Marilyn Monroe from The Seven Year Itch
- In "Come to Jesus," Media arrives at Easter's house in the form of Hannah Brown (Judy Garland) from Easter Parade
- Telekinesis: In "Lemon Scented You, Media blows a kiss to Technical Boy and it hits him hard enough in the mouth to knock out his front teeth.
Cultural background Edit
Media, in the television series, is the embodiment of the 20th century mass media and pop culture. To update her to the 2010s, Bryan Fuller and Michael Green decided to expand her character, changing her from an embodiment of television to the incarnation of fame, popularity and entertainment as a whole. This covers as much television and series as cinema, movies, songs, music, radio and cartoons. Media always manifest by taking the appearance and persona of a pop culture icon, "dead persons that contributed greatly to the artistic landscape"  and "enhanced culture [...] in a positive way". . It should be noted however that Media, just like her novel counterpart, never takes the appearance or the persona of an actor, a singer or a real-life person: she always appears as a fictional character represented or created by an actor, a singer or a real-life person. In the first season, Media appears under four different shapes:
- In The Secret of Spoons, Media appears as the character of Lucy Ricardo, played by Lucy Ball in the sitcom "I Love Lucy". "I Love Lucy" is an American sitcom that was the most watched television show of the 1950s and is regarded as the most popular and influential sitcom in history. Media refers to the airing of a colorized version of the originally black-and-white show in 2013, 62 years after the premiere of the show, that gathered eight million viewers.
- In Lemon Scented You, Media appears at first as Ziggy Stardust, the scenic character created by the singer David Bowie in the 1970s, considered to be his most iconic persona. Her dialogue is entirely made-up of lyrics from David Bowie's songs : Rebel Rebel ("got your transmission and your live wire"), Space Oddity ("your circuit's dead"), Under Pressure ("a terror knowing what Mr. World is about"), Cat People ("putting out the fire with gasoline"), Starman ("Starmen waiting in the sky"), Oh You Pretty Things ("Oh, you pretty thing you") and Life on Mars "beating up the wrong guy".
- In the same episode, Media appears as "The Girl" played by Marilyn Monroe in the movie "The Seven Year Itch" (even though the character of the Girl has often been considered to be rather Marilyn Monroe playing her own role). This movie is one of the most famous of Monroe's career, and the scene of Marilyn standing on a subway grate as the air lifts her white dress is considered one of the most iconic scenes of the entire 20th century. Media quotes several times sentences pronounced by Marilyn Monroe in her movies ("It's just as easy to fall in love with a rich man as a poor man" comes from "Gentlemen prefer blondes", while the champagne and potato chips reference comes from "The Seven-Year Itch"). She also mentions a very popular conspiracy theory concerning the death of Marilyn Monroe: that she was murdered by the CIA or the FBI due to her involvment with and knowledge of secrets concerning the Kennedy family.
- In Come to Jesus, to visit Ostara during her Easter party, Media takes an Easter-related appearance: the one of Hannah Brown, the character played by Judy Garland in the musical movie "Easter Parade". Accompagnying her are Children dressed as Don Hewes, the character Fred Astair in the movie. Once more, her dialogue is mostly made up of quotes from "Easter Parade": "We're a couple of swells", "Never saw you look quite so pretty before" or "I could hardly wait to keep our date this lovely Easter morning, and [my] heart beat fast as [I] came through the door."
Other personas and characters were discussed and considered by Bryan Fuller and Michael Green. For Come to Jesus the use of the scenic persona of Prince, the popular and world-acclaimed singer, was talked about. In their original plans for season 2, the showrunners had also planned for Media to appear as Mr. Rogers from "Miser Rogers' Neighborhood" (an educational children's television series created by Fred Rogers that aired in the later half of the 20st century) and as Princess Leia from the movie franchise "Star Wars" (considered a pop culture phenomenon and the most popular film franchise of history).
Media is also the goddess of mass delusions, and this since one of her earliest incarnations, as the goddess of radio. She explains in Lemon Scented You that she had her part in the 1938 "War of the Worlds" broadcast, an episode of the "Mercury Theater on Air" radio drama that adapted the eponymous novel of H.G. Wells as if it was a real evening radio broadcast and news bulletin, and not the reading of a science-fiction book about an alien invasion. This created a mass panic, as many believed America to really be under attack. It should be noted however that this belief was quite small according to historians, and that the idea of the broadcast causing a national mass hysteria is merely a urban legend and an exaggeration of the truth.
In The Secret of Spoons Media is seen controlling other "usual" television broadcasts, including a cartoon, a news report, a fitness advertisement, a sportive match commentary and a weather report. Her mention of, and warning about suicide in this same episode may be a reference to the high rate of suicide among celebrities and the mediatization of said suicides.
Notes and trivia Edit
- A theory claims that Media was secretly present during the flashbacks to Laura's past in Git Gone. This theory argues that the Woody Woodpecker cartoons seen on television during different scenes are shapes Media took - pointing out that the reactions of the character of Woody always correspond to what happens in Laura's living room (Woody walking the plank to his death when Laura discovers her cat dead, Woody looking very interested when Shadow and Laura begin to have sex, and acting flirtingly with another character as they make love...). But this may also simply be a simple visual joke.
- For Season Two, the character of Media has evolved into "New Media," the goddess of global content, a cyberspace chameleon, who is also a master of manipulation..
- Neil Gaiman confirmed that Media and New Media are two separate characters, and not the same character under another name. 
- ↑ https://deadline.com/2017/04/american-gods-ian-mcshane-starz-contenders-emmys-1202066462/
- ↑ https://www.indiewire.com/2017/06/gillian-anderson-american-gods-media-marilyn-monroe-david-bowie-1201846736/
- ↑ https://deadline.com/2018/06/american-gods-season-2-dean-winters-mr-town-devery-jacobs-sam-black-crow-kahyun-kim-new-media-starz-neil-gaiman-1202402680/
- ↑ https://twitter.com/neilhimself/status/1003793164417708032