|This article is about House on the Rock (location). You may be looking for House on the Rock (episode).|
|“||Sixty years ago, Alex Jordan began to build a house on a high spot of rock in a field he did not even own. And even more, he could not have told you why. And people came to see him build it. The curious and the puzzled, and those who were neither; they could not honestly have told you why they came. So, he did what any sensible American male of his generation would do: he began to charge them money. Nothing much. A nickel. A quarter. And he kept building, and the people kept coming. So, he took those nickels and quarters and made something even bigger and stranger. He filled the land beneath the house with things for people to see, and they came. Millions of them every year.||”|
The House on the Rock is a genuine tourist attraction that can be found near the town of Spring Green, WI. Alex Jordan reportedly built the house itself to spite the famous architect Frank Lloyd Wright, who also lived in the area and refused to work with him. It also houses tens of thousands of items from Jordan's personal collections (consisting of both genuine and forged items) in a number of eclectically-themed rooms, and a carousel that's often billed as the "world's largest."
- 1960s Bachelor Pad, then up a winding staircase
- Knick-knack room, then up and down more stairs
- Infinity Room
- A room with over 6000 Santa Clauses
- The Streets of Yesterday
- Musical instruments room
- The Mikado
- The Drunkard's Dream machine
- A blood-colored room filled with organ pipes
- A room with a whale devouring a ship
- The Travel Room
- A pizzeria-cafeteria
- A room with suits of armor
- The Carousel Room
- A room with life-sized models of the Four Horsemen of the Apocalypse
Shadow and Mr. Wednesday "consult the Norns" before the start of their enterprise via a mannequin fortune teller at the end of the Streets of Yesterday, dubbing her their Urd.
Shadow's fortune from the Norns at the House on the Rock reads: "Every ending is a new beginning. Your lucky number is none. Your lucky color is dead. Motto: Like father, like son."
The Drunkard's Dream is an attraction at the House on the Rock that Czernobog drags Shadow over to view. Shadow inserts one of the tokens Wednesday gave him and a scene plays out before him of a drunk in a graveyard drinking from a bottle. The headstones flip up with ghosts and corpses appearing around the graveyard and church scene before the church door opens and a priest comes out, scaring them away and leaving the priest and drunkard alone. The priest looks disdainfully at the drunk before returning inside the church. It leaves Shadow feeling unsettled and Czernobog says that's the real world.
Musical references from the House on the Rock.
- Bolero - Maurice Ravel (plays when they first enter)
- Danse Macabre - Camille Saint-Saëns (plays in the broken instrument room)
- Octopus's Garden - The Beatles (plays in the room with the ship and a whale)
- The Blue Danube - Johann Strauss II (plays at the carousel)
- Emperor Waltz - Johan Strauss II (plays at the carousel)
Black Phoenix Alchemy Lab
- "Plan is as follows. On Saturday night, which, as I have already remarked, is tomorrow, we shall be meeting with a number of persons pertinent in their respective fields - do not let their demeanor intimidate you. We shall meet at one of the most important places in the entire country. Afterward we shall wine and dine them. There will be, at a guess, thirty or forty of them. Perhaps more. I need to enlist them in my current enterprise."
- - Mr. Wednesday, Chapter Four
- "This is a roadside attraction," said Wednesday. "One of the finest. Which means it is a place of power."
- - Mr. Wednesday, Chapter Five
- "The House on the Rock is a real place about an hour west of Madison Wi, that I write about in American Gods, and I had to tone down my description of it and leave things out in the book in order to make it believable."
- - Neil Gaiman
Notes and trivia
- Of all the rides of the Carousel, only the wolf Mr. Wednesday rides was an invention of Neil Gaiman. The House on the Rock built specifically a wolf-ride for the shooting of the House on the Rock scenes for the television series, back in 2016 when season one was supposed to have its finale at the Carousel. When asked about it, Neil Gaiman says that the wolf is probably Freki. 
- Black Phoenix Alchemy Lab created two perfume oils based on the House on the Rock for their "American Gods III" line. One is "The Drunkard's Dream", described as : Red currant and labdanum with opoponax, vetiver, grave moss, white sandalwood, and khus. The other is "The Carousel", described as: A place of power and possibility, of gods diabolical and celestial: glowing amber and heady cinnamon, the green of growing things and the white of thunderclaps, sweet myrrh and sacred styrax, forest moss and blood-soaked battlefields, papyrus and clay, rose petals, wildflowers, abbatoirs, and honey.